At our newly expanded Middleton Service Center, you'll get 5-star customer service and quality repair work you expect from Wisconsin's Dealer-of-the-Year. The New Car Alternative is an Independent Shop, your best alternative to high-priced new car dealer service departments. For your convenience, we have drive-in reception areas for comfort in any weather.

With thirty-five service bays, including computerized Hunter 4-wheel alignment racks, we offer far more than your small neighborhood garage. We also offer the latest high-tech equipment, with state-of-the-art diagnostics and ozone friendly air conditioning service and repair. And our computerized service records keep you up to date on all your routine maintenance needs.

While we are famous for specializing in Toyotas and Hondas...

...we are experienced in all import and domestic cars, trucks, SUV's and minivans. We service all makes and models, regardless or where you purchased your vehicle. We stock most manufacturer original equipment parts.

All of this is backed by well trained, A.S.E. master-certified technicians, so you know the job will be done right the first time. Plus, you will find our prices very competitive, well below what new car dealers charge. Call 608-255-7003 now to set up your appointment.

Mon-Fri, 7am - 5pm
Saturday, 8am - 12pm